Final pattern, which would be discussed, has been Lightweight Models and Cost Effective Scalability. Tim O’ Reilly describes that scalability within the web 2.0 implements towards business models and technology.
Instance of the web application, which uses such a pattern for their individual advantage, has been Twitter. Twitter has been the online social networking service as well as it has been micro blogging service, which allows their users for sending along with reading the text dependent messages of up to 140 characters, called as “tweets”.
Employed open source software has permitted the Twitter application for being more light weight along with cost effective with effective performance. Twitter follows the uncommon revenue model with the sponsorship advertising. Twitter has revamped their advertising products with the promoted tweets, the promoted trends along with promoted accounts. They have also used its competitive benefit by publishing the promotional content within the innovative manner permitting advertisers for pushing tweets towards users even when those users may not follow advertisers twitter profile.
(1) Scale with demand
Around each aspect of our business must also be designed for starting small as well as scale with the demand i.e. the technology model, the revenue model along with HR model
(2) Syndicate business models
Allows enterprises for building all and part of its business on the top of components from rest
(3) Outsource whenever practical and possible
Such a practice may implement equally well to one person startups to multinationals
(4) Provide outsource infrastructure, function, and expertise
Flipside of outsourcing whenever feasible
(5) Scale your pricing and revenue models
Free and low cost pricing leverages Long Tail through encouraging the widespread adoption
(6) Market virally
User has initiated the positive word of mouth may lead towards the dramatic market growth
(7) Fail fast, scale fast
Twitter success within Web 2.0 needs the innovation. Innovation needs risk
(8) Design for scale
Twitter begins initially with the strategic as well as tactical choices for allowing scaling as business and product grows